Start-ups and other smaller businesses simply do not have the time or resources to train an in-house receptionist. Those that do, fail to see why receptionists are important, if at all.
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Their problem is how to get the diary managed and all the missed calls answered. The central receptionist is too busy with queries and other calls so missing more calls from new customers.
Why do call centres always behave so impersonally? Perhaps they just want the volume of calls rather that the quality of calls. You know the ones that answer with a queuing system that tells you where you are in the que.
Your success hinges on acquiring lots of knowledge about the local area and meticulously organising your valuations, viewings and marketing. Being out in the field means you can’t devote your time to answering phone calls. Imagine a potential client looks up your ad and decides to follow through with your thoughtfully designed call to action and dials in your number. Instead of you – or your representatives – picking up the phone, a monotonous boring robotic voice tells them you aren’t available.
The team you hired will only know the information you have supplied. They don’t have the ability to ‘get the gist’ of your business by simply signing up as your service providers. Among the jobs of a telephone answering service is to provide your potential customers with detailed information about your company’s products and services. If you hold back on information, the call answering service will not be able to capture the attention of your customers.
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