Customer loyalty isn’t just about meeting the bare minimum and calling it a day. You are after all dealing with human experiences. It doesn’t take much for a business relationship to turn sour. After all, there are far too many businesses offering the same products and experiences.
Not many businesses give due importance to customer loyalty. You can use this to your advantage and deliver something unique. It doesn’t have to be an expensive freebie. Sometimes, a simple gesture of appreciation is enough to win customer loyalty.
Here are four things you can do to boost customer loyalty.
1) Provide the Customers with Something Extra
Most customers are taking a leap of faith by choosing your business over others. Throughout the entire process of buying your product, they will be faced with doubts about their decisions. They are looking for a psychological cue that they’ve made a financially sound decision. You can reinforce this belief by providing them with a service beyond their expectations, thereby providing validation to their purchase.
The extras don’t have to cost the but the rewards will pay for your effort a hundred times over, and then some more. Here in telephone-answering.biz we are always learning about our clients. One client sold storage unit and they sell packing boxes and all the items you need for moving or packing. It’s their biggest seller apart from the storage. What we did was to give out the prices to the callers and simply asked them what quantity they required. Once that was established the storage site prepared the order and the client paid and collected. Our client was happy, and their customer had a great experience.
2) Help a Client in Need
Pay close attention to your clients when interacting with them. Try to be on the lookout for something that your client needs and offer it to them. Sometimes, it pays to catch them off guard by resolving their issues. This is only possible if you have a good understanding of customer needs, experiences, and expectations.
It helps to step into the shoes of a customer and see the problem from their perspective.
3) Make Things Right, and Then Improving Upon It
It is common for things to go wrong in a business. You will always run into problems such as delivering faulty products or services that don’t fulfil a client need. The right thing to do in this case is to take the product back and replace it or refund it. This should compensate the customer appropriately right? Not if you’re thinking long-term.
The smart thing to do in such a case would be to give them something extra for the inconvenience, perhaps a voucher that gives a 10 percent discount on the next purchase. Your ‘lost’ customer might just purchase the same product or service, albeit with a 10 percent discount, giving you one more chance to deliver exceptional experience.
This should be reason enough to continue doing business with you and stay loyal for the long-term.
4) Pay Attention to Customers
There is a growing disconnect between businesses and their customers. But if you really want your customers to come on board, it is important not to treat them as just another statistic that contributes to your bottom line. Sometimes, all you really need to do is give them a thank you note, a special mention on your social media feed, or just write a personal message .
This will create a personal connection between you and your customers. This could be all the incentive they need to continue doing business with you.