You don’t have to be an expert in marketing to realise that high-quality customer service plays an important role in sales. Your customers will often only do business with you if they’re able to get a hold of you. But in many cases, it is common for customers to hit a brick wall and not be able to reach your customer service department.
A much better alternative to phone calls and time-consuming emails is live chat. This is so effective that many websites integrate live chat software with their websites. The can finally engage with their clients in real-time instead of having important customers leave their website. Real-time chatting can inspire confidence in customers that they are reaching a real person on the other line who is available to answer their queries.
It goes without saying that customers prefer doing business with companies that have a live chat facility instead of websites that don’t. Below are four reasons why you need live chat software to benefit your business.
1. Saves Costs
Typing over a keyboard is much more convenient than having to speak over phone. It is also possible to engage with several different clients over live chat than over phone. A good idea is to outsource live chat to operators who specialise in chat distribution and utilisation. You will be able to service more customers by reducing the waiting queue tie compared to if they were over phone.
It stands to reason that since customers are receiving real time advice, for free, they will be more likely to purchase your products and services.
2. Gives You the Competitive Advantage
It is extremely important for businesses to stand out from their competition. The market is cluttered with competitors and the best way to reach out to the customer is through an active presence online. This is even more important for small to medium-sized enterprises which are able to level the playing field by providing real time customer service.
3. Increases Conversions and Sales
A real person inspires confidence and reassures the customer’s prior to buying your product. Any doubts lingering in their mind are instantly cleared up thanks to the live chat service. This positive experience results in higher revenue because your sales are being increased by the live chat.
It is fairly obvious that live chat services can play a huge role in increasing conversion rates.
4. Builds Long Term Relationship
Customers who purchase your product and service are more likely to return and offer you more business if they know they will be taken care of should a problem arise in the future. The live chat service provides voiceless customers with a platform to instantly raise their concerns and then have them addressed at a moment’s notice.
Of course, the efficiency of addressing client concerns depends entirely on your team’s skills and experiences. A better, cost-effective, and hassle-free idea is to outsource live chat to experts who specialise in this niche.
At telephone-answering.biz, you can try our 14-day free trial to see if our services are the best fit for you.